Blog
September 12, 2023 2025-04-28 10:32Blog
Podcast Strategy Blog
Welcome to the Pacific Content Podcast Strategy Blog. If it isn’t already, this is about to be your go-to source for branded podcasting knowledge. Want to understand what’s the real ROI of your show? Curious about editing techniques that keep listeners hooked? Looking for inspiration to shape your next brand podcast? You’re in the right place.
From our takes on industry trends to missed opportunities and even hands-on strategies, we’re showing you what works (and what doesn’t) so you can create a great show.
How do you measure the ROI of your branded podcast?
Update, December 2019: One year later, I re-ran this analysis using a larger sample size of 19 million podcast episodes. Find the updated data …
Your podcast is in a lot of different places. Which ones should you link to?
At Pacific Content, we get a lot of questions about the Apple Podcasts charts. Apple’s charts are perhaps the most-watched public-facing measure of podcast …
It’s all about context.
If your latest podcast episode was a book, how thick would its spine be?
Don’t forget about the non-audio parts of your show
I don’t understand the model of pitching ideas through RFPs. Here’s why.
What are your secret strengths to grow audiences?
Five lessons in building audience from Podcast Movement 2018
Will your episodes still be fresh in a month? A year? A decade?
This is what podcasters need to know.
26% of Americans listened to a podcast in the last month. Don’t forget about the 74% who didn’t.
