Blog
September 12, 2023 2025-04-28 10:32Blog
Podcast Strategy Blog
Welcome to the Pacific Content Podcast Strategy Blog. If it isn’t already, this is about to be your go-to source for branded podcasting knowledge. Want to understand what’s the real ROI of your show? Curious about editing techniques that keep listeners hooked? Looking for inspiration to shape your next brand podcast? You’re in the right place.
From our takes on industry trends to missed opportunities and even hands-on strategies, we’re showing you what works (and what doesn’t) so you can create a great show.
What is your target audience giving their attention to?
A public podcast is just that: public. You can find public podcasts in places like Apple Podcasts, Spotify, and Google Podcasts, distributed using publicly …
Microphones seem very simple to use. You point it at the sound source, set an appropriate gain level, and just hit record, …
Consider this scenario. A diver plunges into the depths of murky waters, he struggles to make his way in the darkness, unsure …
Last week, I was talking to a Pacific Content client about their podcast’s release cadence. “How often should we release new episodes?” …
Most humans interact with sound on a subconscious level. As an audio engineer and sound designer, I’ve never interacted with anything more …
It can be one of the trickiest questions in podcasting: “Which category should we list our show in?” Apple Podcasts supports more than …
It’s easier than ever to find stories to tell — there are countless rabbit holes online to dig into. But it remains …
Like a lot of folks after the events of the last year, we’ve been examining our cultural biases, here at Pacific Content, …
At Pacific Content, we make original podcasts with brands. But we don’t just make shows. We also help our clients market their shows. One of the …
Here at Pacific Content, our clients often ask about Apple Podcasts ratings. I get questions like: “Our company’s podcast has 308 ratings. Is …
The term “Audience Development” comes up a lot in the work we do every day. Pacific Content might be best known for …
A few weeks ago, Atlassian Editorial Director John Ville was named B2B Content Marketer of the Year at the 2020 Content Marketing Awards. …
