Create a Sophisticated Marketing Funnel with a Private Podcast Feed
Insights

What Brands Need to Know About Private Podcast Feeds

Last week was Podcast Movement Evolutions in Las Vegas, an annual convergence of podcast creators, investors, marketers and lovers, all …

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Are Brands Missing Out On A Powerful Segment of Podcast Listeners?
Insights

What Women Want

In the last year, I’ve noticed an increase in podcast content that feels like it was produced specifically for …

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The trials and virtues of telling one story over multiple episodes
Podcast Production

How I Learned To Love Serialized Podcasting

Serialized podcasts are not new. Neither is making them. Except for me. I’d never made one at Pacific …

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In a podcast production everyone has a role to play
Podcasting Jobs

The Podcast Showrunner

This is the first article in our Field Guide to Podcasting series. The initial collection of posts by …

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How brands should plan their podcast strategy during a recession
Insights

Curious About Podcasts, Nervous About a Recession?

The start of 2023 has been full of ominous predictions for a dire year for podcasts, followed by …

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What Does a Branded Podcast Sound Like?
Podcast Production

What Does a Branded Podcast Sound Like?

Six of our favourite episodes made in the last year …

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2023 Podcast Industry Forecast
Podcast Strategy

2023 Podcast Industry Forecast

We love making podcasts at Pacific Content. You can argue that we equally love talking podcasts. Our industry …

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Secrets to Producing a Podcast Episode From A Conference

You know the saying. What happens in Vegas… gets recorded daily and uploaded to your brand’s podcast feed. …

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Insights

Podcasting Isn’t Turning Out Blockbusters. That’s What Makes It So Powerful.

This past summer, I was the lucky winner of a contest by Signal Hill Insights to indulge my curiosities and …

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All the factors to consider when choosing the music that represents your show and brand
Podcast Strategy

The Meaning Behind Your Podcast Theme Song

As the actor, musician, and artist Martin Mull once put it “writing about music is like dancing about architecture.” …

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