Tell Me a Story: What Podcast Format Works Best for Brands?
There’s this thing I’ve been hearing a lot lately. “Our CEO’s going to host a show like Smartless.” …
What’s the Real Value of Podcast Listener Attention?
Written by Audience Development Specialist Jennifer Leask and Head of Strategy & Development Annalise Nielsen Brands have been embarking on the …
The Fully-Produced Podcast Ad: are we leaving attention on the table?
Most people come to us to develop and produce an original podcast for their brand — sometimes more …
The Executive Podcast Producer
This is the fifth and final article in our Field Guide to Podcasting series. These posts will profile …
Vibe Check
Often one of the most challenging aspects of starting a new podcast for brand managers is learning how …
Listener Ad Burnout: How to Manage Dynamically Inserted Headaches for Podcast Listeners
Opening Note: I am a huge proponent of Dynamic Ad Insertion and its ongoing evolution and effective use …
The Sound Designer
This is the third article in our Field Guide to Podcasting series. These posts will profile the people …
![The Art of Making a [Good] Unscripted Podcast](https://pacific-content.com/wp-content/uploads/2023/09/Blog-Post-Image-5-480x320.png)
Flipping the Script
Most of the shows we make at Pacific Content are scripted. We write (and rewrite and rewrite) the …
The Ultimate Guide to Your Brand’s Video Podcast Strategy
Everyone in the podcast world still can’t stop talking about video. Even in the branded podcast world, I’ve …
