A young woman with long dark hair is wearing headphones and smiling, enjoying the music
Podcast Production

Music for Podcasts

Don’t Just Communicate. Resonate! …

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Group of young friends bonding outdoors
Podcast Strategy

Podcasts Are Cool (Again?)

Everyone I talk to under 30 has a list of fresh podcast recommendations (followed by a list of …

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Podcast Production

What Worked in 2023: Podcast Production

2023 was hard on many of us economically. We started the year with a rocky economic outlook, and …

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Audience Development

What Worked in 2023: Audience Development

2023 was hard on many of us economically. We started the year with a rocky economic outlook, and …

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Podcast Strategy

What Worked in 2023: Brands in Podcasting

2023 was hard on many of us economically. We started the year with a rocky economic outlook, and …

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Podcast Strategy

Is Your Brand Missing Out on the Potential of Podcasts?

  There’s a story I’ve been sharing a lot lately that I thought might be interesting for our …

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Widget Factory
Insights

Why the Why Matters in Brand Storytelling

We start all our new collaborations asking, ‘Why do you want to make a podcast?’ Sometimes the answer …

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What makes good podcast cover art?
Audience Development

What makes good podcast cover art?

Ivo Matić is a designer. He specializes in visual branding and yet, some of his favorite projects start …

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how the best branded podcasts get people to listen
Podcast Strategy

Here’s how our top podcasts of the year get listeners to stay

“How do I know if my podcast is a success?” This question gets asked a bunch of different …

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Why Did a Mortgage Lender Tackle Racism In Their Podcast?
Insights

Why Did a Mortgage Lender Tackle Racism In Their Podcast?

Not every brand can (or should) open their new podcast season with a story about racial discrimination and …

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