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7 Brand Storytelling Myths, Debunked

7 Brand Storytelling Myths, Debunked

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April 15, 2025

Hard-Earned Truths from Hundreds of Conversations Inside the Industry

What’s the ROI?

What’s the ROI?

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April 1, 2025
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Podcast Strategy

How do you measure the ROI of your branded podcast?

Who Should Host Your Branded Podcast?

Who Should Host Your Branded Podcast?

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March 18, 2025
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Podcast Strategy

Should your podcast be hosted by a celebrity? An influencer? Or someone who works for your company?

What’s Your Listeners’ Attention Diet?

What’s Your Listeners’ Attention Diet?

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March 4, 2025
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Podcast Strategy

What is your target audience giving their attention to?

A banner featuring the cover art for multiple podcasts, including: Hang Up, The Economics of Everyday Things, Where Should We Begin? with Esther Perel, Desert Island Discs, How I Built This, Life Kit, Personal Best, Resistance, Snap Judgment, Reply All, The Walk, Business Wars, StartUp, Search Engine, Tiny Dinos, The Debaters, Lizzy Cooperman's In Your Hands, The Pitch, Radiolab, Song Exploder, Mystery Show, Shell Game, Twenty Thousand Hertz, The Big Fib. At the bottom, the banner reads "The Podcasts We Wish Our Clients Would Listen To" and then below that, it reads "20+ Shows to Check Out"
The Podcasts We Wish Our Clients Would Listen To

The Podcasts We Wish Our Clients Would Listen To

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February 17, 2025
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Podcast Strategy

Over 20 Shows to Check Out

A graphic with text reading "The Video Podcasting Data B2B Marketers Actually Need to Know". Smaller bubbles at the bottom read "And Why It's Not So Simple". There's a graphic of a video camera, a microphone, and a cell phone with a video play screen in the top right-hand corner.
The Video Podcasting Data B2B Marketers Actually Need to Know

The Video Podcasting Data B2B Marketers Actually Need to Know

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February 4, 2025
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Podcast Strategy

(And Why It's Not as Simple as You Think)

A banner reading "Brand Podcast Virtual Summit '25". Underneath, there is a design that reads "9 Takeaways". Below that, in smaller font, there is a quote that reads "If it's not worth your effort, it's probably not work my time"
“If It’s Not Worth Your Effort, It’s Probably Not Worth My Time”

“If It’s Not Worth Your Effort, It’s Probably Not Worth My Time”

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January 21, 2025
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Podcast Strategy

Takeaways from the Brand Podcast Summit

A graphic reading "New Year's Podcast Resolutions" with graphic elements including hand weights, a book, cash, and a heart. At the bottom, text reads "8 podcast goals for 2025"
New Year’s Podcast Resolutions

New Year’s Podcast Resolutions

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January 7, 2025
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Podcast Strategy

And What You Don’t Need To Know (Yet) 

What You Need To Know To Launch a Podcast in 2025

What You Need To Know To Launch a Podcast in 2025

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December 10, 2024
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Podcast Strategy

And What You Don’t Need To Know (Yet) 

Graphic reading "The International Opportunity in Branded Podcasting". Further down, in smaller font, it reads "Missed Podcast Opportunities" with the Pacific Content logo. In the top corner, there is a graphic airplane, a globe, and some voice bubbles reading "hi" in different languages.
The International Opportunity

The International Opportunity

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November 26, 2024
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Podcast Strategy

Missed Podcast Opportunities for Brands

Graphic reading "The Kids & Parents Opportunity in Branded Podcasting" with "Kids &" crossed out. Further down, in smaller font, it reads "Missed Podcast Opportunities" with the Pacific Content logo. In the top corner, there is a graphic baby bottle, a box with a teddy bear in it, and a set of kids' blocks.
The [Kids &] Parents Opportunity

The [Kids &] Parents Opportunity

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November 12, 2024
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Podcast Strategy

Missed Podcast Opportunities for Brands

The Blue Collar Opportunity

The Blue Collar Opportunity

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October 29, 2024
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Podcast Strategy

Missed Podcast Opportunities for Brands

Someone contemplating at their computer. The screen is transparent, and we can see the play features for YouTube on the screen.
Should I Put My Podcast on YouTube?

Should I Put My Podcast on YouTube?

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May 30, 2024
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Audience Development

Common Client Questions

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