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September 12, 2023 2025-04-28 10:32Blog
Podcast Strategy Blog
Welcome to the Pacific Content Podcast Strategy Blog. If it isn’t already, this is about to be your go-to source for branded podcasting knowledge. Want to understand what’s the real ROI of your show? Curious about editing techniques that keep listeners hooked? Looking for inspiration to shape your next brand podcast? You’re in the right place.
From our takes on industry trends to missed opportunities and even hands-on strategies, we’re showing you what works (and what doesn’t) so you can create a great show.
So, you’re thinking about launching a brand podcast? Excellent choice. We couldn’t be more on board with you. But after being in …
You’ve booked a fantastic guest on your show. They give a great interview, and you’re super excited. You check your episode downloads: …
CHARACTER The oldest play known to history (The Persians by Aeschylus) is almost 2500 years old. That’s two and a half millenia …
History is full of them: Laurel and Hardy. Batman and Robin. Spongebob and Patrick. And the podcast industry is no exception. Over …
Let me tell you a secret about trailers. I have always hated them. They’re a distracting extra task in the middle of …
I sat in on an interview recently with the former head of legal at a very large finance organisation. He was talking …
This is not an article singularly stating “YouTube is great for discoverability” nor is it positioning the question, “is a video a …
The question isn’t whether you should launch a podcast. It’s whether you’re strategic enough to launch it when it matters most. Launching …
If you search “How to start a podcast”, you’ll be inundated with step-by-step guides, video tutorials, and Reddit posts. They’ll often tell …
Want your show to sound effortless? Do the work. Get a team. Be yourself.
In an era defined by infinite scroll, viral clips, and algorithmic engagement, podcasting continues to stand apart. It’s not because it’s flashy …
Podcasting in the Age of YouTube-ification or: How I Learned to Stop Worrying and Love the Algorithm
The internet is quickly becoming a sea of garbage content. Much like the sea of garbage contents. There has always been low-effort …
Hard-Earned Truths from Hundreds of Conversations Inside the Industry
