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September 12, 2023 2025-04-28 10:32Blog
Podcast Strategy Blog
Welcome to the Pacific Content Podcast Strategy Blog. If it isn’t already, this is about to be your go-to source for branded podcasting knowledge. Want to understand what’s the real ROI of your show? Curious about editing techniques that keep listeners hooked? Looking for inspiration to shape your next brand podcast? You’re in the right place.
From our takes on industry trends to missed opportunities and even hands-on strategies, we’re showing you what works (and what doesn’t) so you can create a great show.
In an era defined by infinite scroll, viral clips, and algorithmic engagement, podcasting continues to stand apart. It’s not because it’s flashy …
A Q&A with Chartable’s Dave Zohrob about SmartPromos and direct attribution for podcast marketing campaigns
Every year, Pacific Content asks the best and brightest in the podcast industry for their predictions about the year ahead. According to …
Earlier this month, we dug into Charles Schwab’s audio funnel to understand how and why they produce several different podcast series, each designed to …
Your brand is making a podcast, and your boss wants you to give feedback notes to the producers. Maybe you listen to …
Here’s a question: if 100 people click a link to my podcast, how many will likely download an episode? For a long time, …
Well-executed live events can be incredibly valuable for podcasters. All at once, a live event can be: I think about live podcast …
“How many downloads do we have?” This is a common question. It’s a natural question. But it shouldn’t be the only question you ask …
When you discover a new podcast, how do you choose where to begin? Do you scroll all the way back to the …
Every podcast producer that features guests on their show knows that it’s tough. It’s tough to find great guests. It’s tough to …
Something to think about before you send podcast listeners to your website
Earlier this year, I wrote about the relentless pace of new podcast launches, and the challenge of trying to keep up: Too many …
Happy employees listening attentively to their company’s internal podcast 🙂 From day one, Pacific Content has focused one thing and one thing …
