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Podcast Strategy Blog

Welcome to the Pacific Content Podcast Strategy Blog. If it isn’t already, this is about to be your go-to source for branded podcasting knowledge. Want to understand what’s the real ROI of your show? Curious about editing techniques that keep listeners hooked? Looking for inspiration to shape your next brand podcast? You’re in the right place.

From our takes on industry trends to missed opportunities and even hands-on strategies, we’re showing you what works (and what doesn’t) so you can create a great show. 

 

You’ve booked a fantastic guest on your show. They give a great interview, and you’re super excited. You check your episode downloads: …

What’s the ROI

How do you measure the ROI of your branded podcast?

Should your podcast be hosted by a celebrity? An influencer? Or someone who works for your company?

What’s Your Listeners’ Attention Diet

What is your target audience giving their attention to?

The Podcasts We Wish Our Clients Would Listen To

Over 20 Shows to Check Out

The Video Podcasting Data B2B Marketers Actually Need to Know

(And Why It's Not as Simple as You Think)

“If It’s Not Worth Your Effort, It’s Probably Not Worth My Time”
New Year's Podcast Resolutions

And What You Don’t Need To Know (Yet) 

What You Need To Know To Launch a Podcast in 2025

And What You Don’t Need To Know (Yet) 

Missed Podcast Opportunities for Brands

The Kids & Parents Opportunity in Branded Podcasting

Missed Podcast Opportunities for Brands

The Blue Collar Opportunity in Branded Podcasting

Missed Podcast Opportunities for Brands

Someone contemplating at their computer. The screen is transparent, and we can see the play features for YouTube on the screen.

Common Client Questions