Blog
September 12, 2023 2025-04-28 10:32Blog
Podcast Strategy Blog
Welcome to the Pacific Content Podcast Strategy Blog. If it isn’t already, this is about to be your go-to source for branded podcasting knowledge. Want to understand what’s the real ROI of your show? Curious about editing techniques that keep listeners hooked? Looking for inspiration to shape your next brand podcast? You’re in the right place.
From our takes on industry trends to missed opportunities and even hands-on strategies, we’re showing you what works (and what doesn’t) so you can create a great show.
Podcasting in the Age of YouTube-ification or: How I Learned to Stop Worrying and Love the Algorithm
The internet is quickly becoming a sea of garbage content. Much like the sea of garbage contents. There has always been low-effort …
This is the fifth and final article in our Field Guide to Podcasting series. These posts will profile the people and roles …
Often one of the most challenging aspects of starting a new podcast for brand managers is learning how to talk about sound. …
In a podcast production everyone has a role to play
In this series, we’re putting the spotlight on our clients. Why did they decide to explore an original podcast for their brand? …
Opening Note: I am a huge proponent of Dynamic Ad Insertion and its ongoing evolution and effective use in regards to paid …
This is the third article in our Field Guide to Podcasting series. These posts will profile the people and roles that come …
![The Art of Making a [Good] Unscripted Podcast](https://pacific-content.com/wp-content/uploads/2023/09/Blog-Post-Image-5.png)
Most of the shows we make at Pacific Content are scripted. We write (and rewrite and rewrite) the text, and the hosts …
Everyone in the podcast world still can’t stop talking about video. Even in the branded podcast world, I’ve been asked countless times, …
Last week was Podcast Movement Evolutions in Las Vegas, an annual convergence of podcast creators, investors, marketers and lovers, all coming together to talk …
In the last year, I’ve noticed an increase in podcast content that feels like it was produced specifically for me. Some of my …
Serialized podcasts are not new. Neither is making them. Except for me. I’d never made one at Pacific Content and even as …
This is the first article in our Field Guide to Podcasting series. The initial collection of posts by Wanyee Li will profile …
