Everything I know about podcasting I learned from reality TV**
Podcast Strategy

Everything I know about podcasting I learned from reality TV*

(**well… when it comes to formats anyway) …

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The mysterious case of the overlapping Apple Podcasts categories
Podcast Advertising

The mysterious case of the overlapping Apple Podcasts categories

Last week, I met with a group of true crime podcasters. They were working on a new season …

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Podcast Production

When Two Are Better Than One

Co-hosted shows, done well, have a certain magic to them. When I look at my own listening habits, …

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Podcast Strategy

Now, That’s a Stand Out Podcast

Here’s a question, podcasters: What’s your show like? When making a podcast it’s a question that sometimes gets …

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The perfect podcast guest- how do you find them?
Podcast Strategy

The perfect podcast guest: how do you find them?

Years ago, I sat in a cracked parking lot in Toronto and called a stranger who was living …

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Podcast Strategy

The perfect podcast guest

Years ago, I sat in a cracked parking lot in Toronto and called a stranger who was living …

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Podcast Production

Recording comes to Clubhouse: will brands take another look?

On Clubhouse this past August, I hosted a conversation with “This American Life” producers Nadia Reiman and Sean Cole. It occurred to me …

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Podcast Production

Podcast vs. Video

Brands tell stories in different ways—video, social media, blog posts, infographics, image galleries, and long-form text (such as …

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Podcast Strategy

What’s this story about?

I still struggle with writing focus statements, and I am more than two decades into being a journalist. …

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Audience Development

The Next Frontier in Podcasting

I LOVE working in podcasting. Here’s an odd confession, though. I don’t love it just because it is …

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