Blog
September 12, 2023 2025-04-28 10:32Blog
Podcast Strategy Blog
Welcome to the Pacific Content Podcast Strategy Blog. If it isn’t already, this is about to be your go-to source for branded podcasting knowledge. Want to understand what’s the real ROI of your show? Curious about editing techniques that keep listeners hooked? Looking for inspiration to shape your next brand podcast? You’re in the right place.
From our takes on industry trends to missed opportunities and even hands-on strategies, we’re showing you what works (and what doesn’t) so you can create a great show.
This is not an article singularly stating “YouTube is great for discoverability” nor is it positioning the question, “is a video a …
Working in podcasts has forced me to think more deeply about the impact of names and pronunciations — including my own. So …
With another round of COVID-related restrictions in place in Toronto, I had plenty of time over the holidays to dive into the …
(*Or, a great deal of what you need to know to get a great story from your next interview.) For podcast story …
(*Yes, there will be a quiz later to discover your own show’s personality.) Think about the three or four people you most …
(**well… when it comes to formats anyway)
Last week, I met with a group of true crime podcasters. They were working on a new season of their show, so …
Co-hosted podcasts, done well, have a certain magic to them. When I look at my own listening habits, I certainly gravitate towards …
Here’s a question, podcasters: What’s your show like? When making a podcast it’s a question that sometimes gets overlooked in favour of …
On Clubhouse this past August, I hosted a conversation with “This American Life” producers Nadia Reiman and Sean Cole. It occurred to me that what we were …
Brands tell stories in different ways—video, social media, blog posts, infographics, image galleries, and long-form text (such as white papers). All of …
Every day around dinner time, as the kids are (hopefully) helping set the table or maybe as we settle down to eat, …
Have you ever listened to a podcast that felt a little too polished? Or, the opposite is true, and you can’t focus …
