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Are the Wild West Days of Podcasting Behind Us?

The art of speculation is one of our favorite pastimes in the podcast world. So, here’s my take …

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My ‘Great Reshuffle’ Into the World of Audio

In 2012, if you asked me to make one of those, ‘Where do you see yourself in one …

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6 Core Tenets Of Making A Successful Podcast

We finally returned to Podcast Movement Evolutions this year (March 23–26, 2022), in person, after a two-year pandemic-induced hiatus. And …

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A frustratingly difficult question about your podcast audience is about to get a lot less frustratingly difficult

For years now, I’ve been disappointing Pacific Content clients. The disappointment usually sets in after a client asks …

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Sonic Content: Part Two

This is Part Two of Sound Content. In this first part, Sound Designer Mark Angly set the stage for building …

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Sonic Content

This is Part One of a two-part series. In this first part, Sound Designer Mark Angly sets the stage for …

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What are your pronouns?

A year ago I was doing an interview for the radio station where I used to work. The …

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Conversations with Brand Storytellers

We love the term ‘brand storytelling.’ It perfectly represents our passion and we see it as a critical …

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Narration if necessary, but not necessarily narration

There are a few changes in my life brought about by the pandemic that I want to hold …

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How To Convince Your Boss *Not* To Create a Podcast

Last week I wrote about how to convince your boss to create a podcast. Now we are looking at …

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