Do Brands Have Feelings?
Tell Me What Happened returns for Season 2 this September. The podcast recently won Best Audio Marketing at …
Podcast Collaborations and Content Integrations
At Pacific Content, our goal is to help brands think and act like media companies. You may have …
Your podcast’s top priority
It’s pretty tough to stand out in podcasting today. There are a lot of shows out there. It’s …
Every Second Counts
Digital marketing is obsessed with easy-to-understand measurement units. ‘Impressions’ have been a key measurement tool for online ads …
How do I launch a paid media campaign for my podcast?
Written by Audience Development Specialist Elizabeth Hames and Media Buyer Russ More Paid media can be a great way to reach …
Then What Happened?
If you write podcasts, and you are lucky, you will meet someone who will, without sentiment, eviscerate your …
Why Your Audiograms Aren’t Working
Why Don’t Audiograms Bring New Listeners? Social media prioritizes visuals over audio Platforms like Instagram, Facebook and Twitter are designed …
Yes, podcast launch dates do matter
This question comes up ALL THE TIME: when should we launch our show? Our clients often want to …
How to sneak your passions into the brand stories you tell
Finding stories that align with our client’s brand values is one of the most important aspects of our …
WTF is a Podcast? (And Why Does it Matter?)
Determining what a podcast isshould probably be the least complicated step in the podcast strategy process, but it’s something …
