2023 Podcast Industry Forecast
Podcast Strategy

2023 Podcast Industry Forecast

We love making podcasts at Pacific Content. You can argue that we equally love talking podcasts. Our industry …

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Secrets to Producing a Podcast Episode From A Conference

You know the saying. What happens in Vegas… gets recorded daily and uploaded to your brand’s podcast feed. …

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Podcast Strategy

Podcasting Isn’t Turning Out Blockbusters. That’s What Makes It So Powerful.

This past summer, I was the lucky winner of a contest by Signal Hill Insights to indulge my curiosities and …

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How and why a brand took a risk on a story for the greater good
Podcast Strategy

Mixing Social Justice With Brand Storytelling — What’s Your Mission Statement?

Content warning: This article references a podcast that features human trafficking of a minor, mental health, and suicide. …

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Deconstructing ‘Internet Facts’ for the Teamistry series ‘Making an Impossible Airplane: The Untold Story of Concorde’
Podcast Strategy

Concorde and The Case for Go-To-The-Source Storytelling

The internet is rife with misinformation. But there’s something out there that’s less talked about: poorly-researched information. And …

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All the factors to consider when choosing the music that represents your show and brand
Podcast Strategy

The Meaning Behind Your Podcast Theme Song

As the actor, musician, and artist Martin Mull once put it “writing about music is like dancing about architecture.” …

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Where to begin when your show fails to impress
Podcast Strategy

Help, My Podcast Sucks. What Now?

 As the saying goes, “beauty is in the eye of the beholder,” and there is no question that …

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How one simple document can streamline your creative process
Podcast Strategy

Keeping it Brief

I just got back from Adobe MAX, The Creativity Conference, where designers and artists of many industries gathered in …

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First (Podcast) Impressions
Podcast Strategy

First (Podcast) Impressions

The show Tell Me What Happened is a podcast about people helping people. It reflects the brand that created it …

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A sticky and sweet takeaway from the Creativity Conference
Podcast Strategy

Dispatches from L.A.: What’s your Cotton Candy Strategy?

The team behind ‘Wireframe with Khoi Vinh’ returns to Canada after a week at the Adobe Max creativity conference …

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