How Audio Moodboards help everyone speak the same language
Podcast Production

Vibe Check

Often one of the most challenging aspects of starting a new podcast for brand managers is learning how …

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Why Tribeca Festival is going all-in with audio
Podcast Production

Off Mic: Why Tribeca Festival is going all-in with audio

In this series, we’re putting the spotlight on our partners and industry friends. Why did they decide to …

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The Audience Development Specialist
Podcast Production

The Audience Development Specialist

In a podcast production everyone has a role to play …

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Why Atlassian made Teamistry and Work Check
Podcast Production

Off Mic: Why Atlassian made Teamistry and Work Check

In this series, we’re putting the spotlight on our clients. Why did they decide to explore an original …

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How to work smarter with tune-in DAI
Podcast Strategy

Listener Ad Burnout: How to Manage Dynamically Inserted Headaches for Podcast Listeners

Opening Note: I am a huge proponent of Dynamic Ad Insertion and its ongoing evolution and effective use …

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The Sound Designer
Podcast Production

The Sound Designer

This is the third article in our Field Guide to Podcasting series. These posts will profile the people …

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Why Red Hat made Command Line Heroes
Podcast Production

Off Mic: Why Red Hat made Command Line Heroes

In this series, we’re putting the spotlight on our partners and industry friends. Why did they decide to …

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The Art of Making a [Good] Unscripted Podcast
Podcast Production

Flipping the Script

Most of the shows we make at Pacific Content are scripted. We write (and rewrite and rewrite) the …

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Should you produce full-length video episodes? Short-form videos? What can you do on social? Here’s your guide.
Podcast Strategy

The Ultimate Guide to Your Brand’s Video Podcast Strategy

Everyone in the podcast world still can’t stop talking about video. Even in the branded podcast world, I’ve …

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Everything you need to know to publish your podcast on YouTube
Podcast Advertising

Podcast Rollout Begins on YouTube

You may have heard over 2022 that Youtube is the most used podcast platform (i, ii, iii). Back in February …

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